Nordstrom Acquires 2 Digital Retail Startups

Nordstrom announced yesterday that it’s acquiring two leading retail technology companies: BevyUp, a digital selling tool, and MessageYes, a platform rooted in conversational commerce. More specifically, BevyUp is a platform that allows sales associates to communicate with each other on the back end, and encourages shoppers to share information with each other and browse items together online. Its digital selling platform will be incorporated into a new mobile app for Nordstrom’s employees, rolling out next year, the companies said.

MessageYes offers brands the opportunity to send shoppers more personalized notifications, with their consent, while they browse online. Shoppers can ultimately respond “Yes” to one of Nordstrom’s messages to instantly buy products from their phones.

“The retail environment is changing faster than ever,” said Brian Gill, technology senior vice president at Nordstrom. “We need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally connected world.”
http://www.mytotalretail.com/article/nordstrom-acquires-two-digital-retail-startups/

Related Posts

Target and Ulta Beauty Announce Brands and First Locations Ahead of Highly Anticipated August Launch

Target Corporation and Ulta Beauty shared details about the highly anticipated Ulta Beauty at Target, slated to begin rolling out in more than 100 Target stores nationwide and online with more than 50 specially curated prestige brands this August. The differentiated retail concept pairs Ulta Beauty's industry authority with Target's beloved experience, bringing a one-of-a-kind beauty experience to millions of guests. The companies are planning for these experiential "shop-in-shops" to reach a total of 800 Target stores across the country in the coming years. "As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged," said Kecia Steelman, chief operating officer, Ulta Beauty. "Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus."

Meredith Brands PEOPLE, Allrecipes And Better Homes & Gardens Rank No. 1, No. 2 And No. 7 Of Top 10 Largest Magazine Audiences Across Platforms

Meredith Corporation's category-leading brands—PEOPLE, Allrecipes, Better Homes & Gardens, SHAPE, Southern Living, Entertainment Weekly, FOOD & WINE and Travel + Leisure—have achieved momentous performances in audience rankings, according to the latest Magazine Media 360° Brand Audience Report produced by the Alliance for Audited Media (AAM) for June 2020, which covers 93 magazine brands and 21 publishing companies. PEOPLE, one of the world's leading entertainment media brands, ranks No. 1 in Total Brand Audience across platforms with 87.6 million, followed by Allrecipes, America's largest digital food media brand, at No. 2 with 62.5 million and Better Homes & Gardens at No. 7 with 39.4 million.

Shutterbug Shuts the Door on Print After 45 Years

Much like photography itself, Shutterbug magazine is turning its focus to digital. Today, UK-based AVTech Media announced it is ceasing Shutterbug magazine’s print edition after 45 years in order to pour more resources into its website, citing a seven-fold increase in digital traffic over the last four years. Despite a circulation of nearly 100,000 readers, the cost of production and slipping ad revenues evidently called for a strategic shift. Click Read More below for additional information.
Back To Top
×Close search
Search