Paper and Packaging Industry Votes to End Its Consumer Marketing Campaign

One of our clients challenged us this week to find a way to call out a product they had improved. The perception (and the truth) was that this particular product—in this particular niche industry—was indeed subpar for a while. And our client fixed it. Really, really well. What brand doesn’t slip now and then? From large, global corporations accused of being environmentally negligent, to the small online retailer that suffers an inventory issue, most businesses, at one time or another, experience the Unhappy Customer Moment. The good news? There is such an abundance of feedback channels and data now to provide immediate and rich information on how our customers are experiencing our products and our brands. The even better news? This information provides us with an extraordinary opportunity for change. To respond. To fix the problem. read more at: https://www.jschmid.com/blog/unhappy-customers-and-unexpected-opportunities/

The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts. The updates should improve performance. Brands, agencies, publishers, ad tech, and legal experts collaborated with the IAB on the updated terms. In fact, 276 IAB member companies participated in redefining the terms. The goal is to bring the document and processes into the 21st century and prepare for a future of high tech and innovation, while helping to prepare the ad industry for what’s to come. Some of the changes will include faster and direct media purchases done programmatically or through a series of agentic agents.

Amazon.com, Inc. announced customers in more than 1,000 cities and towns can now order fresh groceries with their Same-Day Delivery orders, with plans to expand to over 2,300 across the U.S. by year-end. This marks one of the most significant grocery expansions for Amazon as the company introduces thousands of perishable food items into its existing logistics network that is already optimized for speed and efficiency. Customers will have the option to order produce, dairy, meat, seafood, baked goods, and frozen foods, alongside the millions of items such as everyday household essentials, electronics, fashion, home and garden, and more already available for Same-Day Delivery on Amazon.com. Customers are looking to make their budgets stretch further, and that’s why Amazon is focused on offering a wide selection of national and local brands, including organic and natural options, at an incredible value through this new offering. For Prime members, Same-Day Delivery is free for orders over $25 in most cities. If an order doesn’t meet the minimum, members can still choose Same-Day Delivery for a $2.99 fee. For customers without a Prime membership, the service is available with a $12.99 fee, regardless of order size.