Paper and Packaging Industry Votes to End Its Consumer Marketing Campaign
USDA held a continuance referendum between July 14 and July 25 among companies contributing to the campaign. A majority of the voting companies voted to discontinue the national marketing campaign.
The program will be shut down over the next few months. No assessments will be collected. During that time, P+PB’s Papertarian campaign, featuring celebrity and actress Retta, will run on streaming TV through the end of September. In addition, new infographics are available to P+PB companies through October 31, 2025 when the consumer and industry websites will go dark.
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