Papira® by Stora Enso: A bio-based foam revolutionizing the furniture packaging industry

The global furniture retailer XXXLutz Group is taking pioneering steps towards the goal of climate neutrality and sustainability. Teaming up with Stora Enso they are exploring game-changing alternatives to conventional packaging materials: Papira® and Fibrease® by Stora Enso.

The collaboration is a milestone in the quest for eco-conscious packaging solutions and is a part of Stora Enso´s strategy to partner up with market leaders. By substituting traditional polymeric foams with lightweight wood-based alternatives, significant reductions in CO₂ emissions are possible. Similar to other used materials, like paper and cardboard, the foam materials are recyclable and can be disposed with paper and thus returned to the cycle.

“These characteristics alone are reason enough to be even more motivated to start the testing phase. This affects packaging for our entire product range – from dinner plates to cabinets,” emphasises Sascha Matzner, the XXXLutz Group’s head of ESG. ”All of us, retailers as well as manufacturers, are aware of the climate change issue and the heavy burden future generations will have to shoulder under current projections.”

“Fibrease and Papira are the result of years of relentless research by a dedicated team. We believe that our renewable resource, the forest, is the solution to many of the environmental challenges facing us today. Producing a sustainable and recyclable packaging foam is a giant leap towards a greener future. Many industries today look towards lowering the CO2 footprint and Stora Enso´s dedication to innovation provides tangible solutions to this issue for companies and consumers alike”, says Ivan Christensen, Business Development Manager Biofoams.

The journey towards climate-friendly packaging is marked by collaboration, innovation, and a resolute commitment to a sustainable future. Stora Enso and XXXLutz Group’s collaboration heralds a promising era of eco-conscious practices in the furniture industry, setting the stage for widespread adoption of renewable and recyclable materials.
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