On April 22 the world celebrated Earth Day. But many consumers try to pay homage to Mother Nature all year long through their purchases. According to Influence Central's survey of nearly 1,000 women, 47% identify as “very green.” In fact, 99% of this segment would consider themselves “green moms” and 87% always try to use Earth-friendly practices, like relying on DIYs and green cleaning products. In addition, 40% of the women surveyed would consider themselves somewhat green and 68% of all consumers surveyed consider themselves “green moms.” These consumers are extremely knowledgeable about the products that they purchase. According to Influence Central, 73% of respondents often do research to understand the safety of ingredients exposed to their families and 70% agree that they possess knowledge and expertise about environmentally friendly products. This shouldn't come as a surprise given that 91% of the study's participants buy green products because they're concerned about their family's health. So, brands definitely have an opportunity to meet consumers' growing needs.
As the world faces up to the climate emergency, urgent action is required if we are to reduce our individual and collective environmental impact. Packaging has an important role to play.
The environmental impacts of plastic packaging are well known. 40% of plastic produced is for packaging, while plastic packaging accounts for 50% of plastic waste. Answers must be found to boost the production and use of sustainable packaging, with renewable and recyclable solutions increasingly in demand.
A 2020 Two Sides Survey on European Packaging Preferences found that paperboard packaging is favoured by consumers as being better for the environment and considered easier to recycle and home compost.
Increasing the use of sustainable, certified forest-based packaging has huge potential to not only help companies meet sustainability targets, but also have a positive impact on the world’s forests and the communities that depend upon them.
Find out more with our upcoming webinar
If you are a brand owner or retailer looking to understand and learn more about how certified paper packaging affects you and how you can play a larger part in the circular economy, join our PEFC webinar on Thursday 8 July.
We will show you how innovative certified paper-based packaging solutions are meeting the challenge for more environmentally friendly alternatives.
The webinar will be moderated by Tom Hallam of Brand Ethics, a consultancy that helps brand owners and retailers reduce the environmental impact of their packaging and sourcing practices.
Key learning points from the webinar include how the different elements of the supply chain collaborate to drive the circular economy, the role of certified paper packaging in a low carbon, circular economy, how to help eliminate unnecessary plastic and integrate eco-design into your packaging portfolio plus how using paper-based packaging can help reduce your Scope 3 emissions.
Speakers include Christophe Jordan from Arjo Wiggins who will present Sylvicta® – a ground-breaking new sustainable alternative to plastic packaging using PEFC-certified wood pulp and Roger Wright, Waste Strategy & Packaging Manager at waste management company Biffa, speaking on the need for packaging to be ‘recycle ready’.
The webinar takes place 8 July, 12:00-13:00 (CEST) and is free to attend. However, places are limited and will be allocated on a first come, first served basis so early registration is recommended.
To reserve your place, email firstname.lastname@example.org