The total print and digital audience for U.S. magazines increased 7.6% from 1.57 billion in July 2014 to 1.68 billion in July 2015, and the majority of this growth came from mobile devices: the total mobile Web audience jumped 58.3% from 281.4 million to 445.5 million over the same period. Meanwhile the size of the audience accessing magazine content via desktops or laptops edged up 3.2% to 256.9 million. As in previous months digital growth more than offset a smaller decrease in magazines’ total print audience, ad combined print and digital editions (which make up a small part of this subtotal) slipped 5.6% from 961.3 million to 941.4 million.
There’s seismic news in the media, outdoor, endurance, and tech industries today. Pocket Outdoor Media (parent company to SNEWS, Backpacker, and nearly 30 other active living brands) announced news that will catapult the Boulder-based company into a powerful position in these industries: It has purchased Outside Magazine, Outside TV, Gaia GPS, Peloton Magazine, and athleteReg.
Additionally, Pocket Outdoor Media is rebranding to Outside, effective today.
“Adding these businesses to our portfolio and rebranding Pocket is a transformative moment for us,” says Robin Thurston, CEO of the all-new Outside. “Together with our other category-leading properties—SKI, Yoga Journal, Backpacker, Trail Runner, VeloNews, Climbing, Warren Miller Entertainment, Roll Massif, FinisherPix, SNEWS, and more—these brands make our new company the world’s leading creator of active living content, experiences, travel, and services. We now deliver content to almost every home in America across every platform, screen, and device.”
more at source: https://www.snewsnet.com/news/pocket-outdoor-media-acquires-outside