Magazine Audiences Growing Online
The total print and digital audience for U.S. magazines increased 7.6% from 1.57 billion in July 2014 to 1.68 billion in July 2015, and the majority of this growth came from mobile devices: the total mobile Web audience jumped 58.3% from 281.4 million to 445.5 million over the same period. Meanwhile the size of the audience accessing magazine content via desktops or laptops edged up 3.2% to 256.9 million.
As in previous months digital growth more than offset a smaller decrease in magazines’ total print audience, ad combined print and digital editions (which make up a small part of this subtotal) slipped 5.6% from 961.3 million to 941.4 million.