Pre® Brands Continues to Surge, Answering National Demand with New Direct-to-Consumer Platform

Pre®Brands, purveyors of the world’s best grass-fed beef, has launched an e-commerce store to sell its premium, hand-trimmed 100% grass-fed and finished steaks and ground beef to eager consumers across America. Pre®prides itself in maintaining the highest quality standards for all of its products, in order to bring discerning shoppers the best beef nature provides.

And consumers have noticed – since its start in 2015, Pre®has been America’s fastest growing beef brand*. Two years later, Pre®’s expanding in-store retail presence, largely in the Midwest, hasn’t kept up with burgeoning national consumer demand – a need e-commerce will help meet. Pre® can now be purchased online at

All Pre®beef is sourced from nutrient-rich pastures, raised with care and 100% grass fed and finished, with no added antibiotics or hormones. While Pre®products deliver on these key qualities, deemed top priority to today’s highly engaged consumer, what sets Pre®apart is the full consumer experience.

“We’re a group of passionate beef geeks that have scoured the globe for the best beef, and the best way to deliver it,” said Pre® Founder and CEO Lenny Lebovich. “We’ve taken the hard work out of curation, finally making it easy for consumers to have a superb beef experience at home. We’re pleased to be able to share that with more people now.”

Built on a shared commitment to consumer centricity in the historically supply-driven and commodity-minded beef category, Pre®has re-examined every step of the journey food takes and addresses even the smallest detail to bring the best quality food to consumers’ plates. Unique, patent-pending vacuum-sealed packaging gives consumers superior freshness and a totally transparent, dual-sided view of each cut, so there are no surprises. Through its rigorous curation process, “Our Taste Standard,” Pre®selects only the most flavorful, tender, juicy, ethically raised beef, resulting in a consistent, nutritionally strong product with a rich, nuanced taste and distinctive eating experience.

Pre®is sold in more than 600 retail locations nationwide, including Meijer, Mariano’s, Heinen’s, Giant Eagle, as well as online on AmazonFresh,, and, as of January 2018, at All Pre®products are Whole30 Approved and Certified Paleo and Ketogenic, further indication of the brand’s stringent quality standards that have been recognized by a variety of clean, whole food diets.

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