Production Inkjet Printing Delivers Flexibility, Cost Savings

Despite the popularity of digital platforms, print is still alive and well – and it’s ripe for innovation. Nowhere is that more evident than with production inkjet printing.

Offset printing continues to occupy the largest segment in the printing technology space, but production inkjet printing is growing in popularity among book printers, direct mail providers and marketers looking for cost-effective ways to create customized content and/or respond dynamically to consumer demand.

“Print buyers are interested in smaller print runs with hundreds or thousands of pieces instead of tens of thousands or more. And they want variable data and customization capabilities so they can run more targeted campaigns and niche promotions,” says Meredith Collins, channel marketing manager for Domtar Paper. “Advancements in production inkjet printing mean you can now do all of that with greater flexibility.”
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