This summer, Zac Wagman of Project Learning Tree (PLT) Canada embarked on a cross-country adventure to celebrate and promote youth working in green jobs that include wildlife management, forest management, forest-based programs, conservation and environmental education. Wagman started his Green Ride for Green Jobs bike ride across Canada in May and is riding from coast to coast (more than 5,400 miles) for the rest of the summer. Wagman plans to make more than 100 stops, one of them being with Domtar Dryden employees, and highlight 2,000 green jobs in Canadian communities. “We want to raise awareness of the incredible jobs and career pathways that exist in forestry,” says Wagman. “Nobody I knew growing up worked in forestry or had anything to do with forestry, so I didn’t even know it was an option. Had I known back then how rewarding and fulfilling this industry is, I would have likely gone down this pathway a lot earlier.” Click Read More below for additional information.
“Copy paper and tissue paper are some of the most used paper products, but companies have not yet widely adopted sustainable paper in China,” explains Ma Lichao from FSC China.
City Forest initiative is driving the change. In addition to UPM, organisations such as Kimberly-Clark, one of the world’s largest tissue paper producers, the World Wildlife Fund (WWF) and the Forest Stewardship Council (FSC) are together promoting the use of sustainable papers in China.
The FSC has been expanding its partnership with Chinese businesses since 2019, awarding the “City Forest” certificate to office buildings that uses FSC-certified tissue paper. So far, 34 business buildings in seven major Chinese cities have participated in the program.
Encouraging companies to reach higher environmental goals
“Through promoting the paper products certified by the FSC’s sustainable forest management scheme, we want to inform businesses and people that a better choice for the environment is always available.”
“We hope to see more companies integrate social and environmental values into their company mission. This way we can together bring positive results, achieve lively habitats for a multitude of wildlife and nourish prospering local communities,” says Lichao.
The FSC is supported in these goals by corporate partners like UPM and Kimberly-Clark.
As a copy paper and packaging material provider, UPM has been rapidly expanding its business in China since 1998, and Kimberly-Clark is one of the leading tissue paper brands in the country. Both are strongly committed to sustainability goals and sustainable forestry and have been sourcing wood from FSC-certified sustainably managed forests. The City Forest project is a way for the companies to combine their expertise to reach a wide range of audiences, from enterprises to end consumers.
The City Forest event in Shanghai at China’s tallest building raised awareness about sustainable forest management and how collaboration between NGOs and industry can expand the use of sustainable paper products in office buildings across China.
more at source: https://www.upm.com/articles/specialty-papers/21/promoting-sustainable-paper-with-city-forest-initiative-in-china/