Royal Mail Market Reach Launch Latest Report, Mail Matters More Than Ever

Covid-19 has changed consumer behaviour – perhaps forever. People are spending more time at home and this trend is set to continue. The way we consume media and the way brands build trust and drive customer action has also changed. It has never been more important for brands to build deeper, more engaging relationships with their customers.

The latest insights, from Royal Mail Market Reach and JICMAIL, reveals the vital role physical mail is playing in a disrupted media landscape. During the initial lockdown, a record 96% of all mail was engaged with. Frequency of exposure to mail was at its highest ever recorded by JICMAIL and mail-driven online behaviour has increased by 70%*.

The free guide is packed full of insight, stats, infographics, useful content, resources and tips on how to deliver effective and measurable direct mail campaigns to drive ROI for your business.

Download the guide now and see why mail matters more than ever!

Remember, print marketing isn’t only effective, it’s also sustainable.
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