RRD Report: Amid Steadying Supply Chains and eCommerce Demands, Brands Make Meaningful Strides in Sustainability

Following the Superior Court's decision, rendered on April 20, 2022, dismissing its motion to nullify the City of Mirabel’s by-law on the distribution of printed advertising materials, and pending its appeal of this decision, TC Transcontinental (TSX: TCL.A TCL.B) is discontinuing its Publisac service in Mirabel. As already indicated by TC Transcontinental, the opt-in distribution model adopted by the City of Mirabel is not viable for the door-to-door distribution of Publisac. TC Transcontinental is therefore moving the distribution of its clients’ printed advertising material in Mirabel to Canada Post. "We find it very unfortunate to have to discontinue the distribution of the Publisac in Mirabel after more than 30 years of operations in the City, and we regret the disappearance of 16 jobs", said Patrick Brayley, Senior Vice-President, Distribution at TC Transcontinental. "It is important however to continue to allow the population to have access to the discounts offered by flyers, particularly in the context of high inflation, as well as to their local information, and for local businesses to be able to efficiently reach their audiences and compete against the giants of e-commerce."

A small business guide to launching a direct mail campaign. Let’s begin by considering an enlightening statistic. From the moment it enters a residence, a printed mail piece has an average lifespan of 17 days. 17 glorious axial rotations shuffling around the kitchen table and narrowly escaping coffee mug rings, only to be folded up during dinner and launched like a fighter jet. Each casual glance, each physical point of contact increasing brand awareness and unconsciously driving home your message. Now consider another form of [extremely] direct mail: Email has an average life span of (wait for it) 2 seconds! Two seconds? That’s shorter than the attention span of a goldfish (five seconds). The response rate for direct mail is also about 9 times higher than that of email, rolling in between 5-9%. When combined with digital marketing efforts, that rate skyrockets to a whopping 28%. much more at source: https://www.thysse.com/blog/getting-started-with-direct-mail-services/

The Dayton city commission on Wednesday approved a $1 million development agreement with Taylor Communications — formerly Standard Register Co. — to help fund the renovation of the underutilized downtown building at 111 W. First St., the company’s new home come October. As part of the previously discussed deal, Taylor Communications will move roughly 400 to 500 of its local 700 workers to the 111 building, where they will occupy eight floors. The remaining employees will stay on at Taylor’s current location at 600 Albany St. in Dayton’s west side. According to Dayton Business Journal, the $1 million agreement includes $500,000 from the Montgomery County Economic Development/Government Equity program. Another $500,000 will come from the city of Dayton, and Taylor Communications will spend at least $2.4 million on facility improvements, equipment and other items. Click Read More below for more of the story.