The 6 D’s of Direct Mail Defined (thysse.com)

By joining the international alliance 4evergreen, Heidelberger Druckmaschinen AG (Heidelberg) is affirming it is fully committed to environmentally friendly products and technologies. Handling natural resources sustainably and continuously improving circularity, that is to say the circular economy, are key concerns in the growing packaging segment . Consumer demand for sustainable and fiber-based packaging solutions is increasing further still. As a leading partner of the folding carton industry, Heidelberg therefore supports the 4evergreen alliance’s holistic approach throughout the value chain for climate-friendly, green packaging in an enhanced circular economy. “Environmental protection and sustainability are global issues that are also becoming increasingly important in the print media industry,” says Heidelberg CEO Rainer Hundsdörfer. “For many years, Heidelberg has been promoting environmental and sustainability initiatives when developing and manufacturing machinery and units. We are also looking to drive forward and further improve options in terms of recyclability and the use of resources during production in the growing packaging segment,” he adds.

Electronics For Imaging, Inc., today reported it has completed a life cycle assessment (LCA) of Nozomi single-pass digital print technology in partnership with award-winning sustainability consulting firm Clean Agency. Through this initiative, Clean Agency also developed an LCA tool that EFI™ customers and their customers – such as brands, retailers, and 3PLs – can use to analyze their CO2 equivalent (CO2e) emissions as part of their overall packaging extended producer responsibility (EPR): the environmental impact of their products, even after their useful life has ended. According to the LCA, printing corrugated materials on an EFI Nozomi digital press reduces global warming potential (GWP) by approximately 50% when compared to analog printing technologies. “No printing plates, less energy, less waste, and just-intime (JIT) manufacturing all contribute to CO2e reductions for corrugated printing on EFI’s Nozomi digital press,” says Seri McClendon, CEO of Clean Agency.

Quad/Graphics announced that it has increased its equity position in Rise Interactive, acquiring a majority ownership stake in the award-winning digital marketing agency. Quad/Graphics has owned a non-controlling interest in Rise since July 2016. The investment accelerates Quad’s ongoing transformation to leverage its strong print foundation as part of a much larger integrated marketing platform that addresses clients’ increasing need to reduce complexity and improve process efficiencies and marketing spend effectiveness. This industry-differentiating platform allows Quad to fulfill traditional agency functions, such as data and media strategy, while also providing integrated marketing execution across multiple channels – both online and offline. “We are pleased to strengthen our strategic partnership with Rise, which shares our Quad 3.0 vision for reinventing how clients plan, integrate, execute and measure campaigns more efficiently and effectively across all media channels,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. Click Read More below for additional information.