SEE Expands Sustainable Portfolio With Launch of Innovative Paper Bubble Mailer

Sealed Air (NYSE: SEE) – the company that invented the iconic BUBBLE WRAP® brand cushioning — today announced it has launched a BUBBLE WRAP® brand paper bubble mailer, a fiber-based padded mailer that can be recycled in curbside bins.

“More than ever before, our customers are shipping directly to consumers. They need options that will protect their goods, while allowing them to operate more efficiently and sustainably. The addition of this mailer into our fiber portfolio does all of that,” said Sergio Pupkin, SEE’s Chief Growth & Strategy Officer.

This product joins SEE’s other paper mailer offerings, including SEALED AIR® brand return-ready mailers, SEALED AIR® brand padded mailers and SEALED AIR® brand rigid mailers.

On the outside, the BUBBLE WRAP® brand paper bubble mailer looks like a traditional mailer but it’s what on the inside that makes it different. The inner padding is made of a paper material that mimics the original BUBBLE WRAP® brand cushioning.

Benefits of the BUBBLE WRAP® brand paper bubble mailer:
*Smaller and lighter than traditional boxes, which reduce shipping costs and dimensional weight
*Durability: Completed testing done in International Safe Transit Association certified labs that assess packaging durability through the rigors of shipping
*Curbside recyclability: Certified by the Western Michigan University OCC equivalency testing protocol.

The mailers will first be available to customers in SEE’s North America market, before expanding globally by early 2023.

Automating Fulfillment Operations with Recycled Paper
Paper mailers are typically filled, sealed, and labeled manually. However, in larger operations, automated systems can improve processes where speed and efficiency are critical. Until now, that equipment typically used poly film or poly-coated paper bags. As part of its suite of fiber-based offerings, in early 2023, SEE will introduce the AUTOBAG® brand 850SP paper bagging and printing system in North America. This is a first-of-its-kind system for bagging, sealing and printing paper packaging made from recycled and renewable materials that are curbside recyclable.

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