Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
Related Posts
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. The relationship between consumers and brands is rapidly evolving. Consumers today are more attentive to the data they share, which has resulted in a patchwork of privacy regulations globally. At the same time, expectations for personalized brand experiences remain at an all-time high, while third-party cookies, which marketers have historically relied on to track unknown visitors, will no longer be supported in browsers. This means brands will have to contend with reduced insight about unknown visitors to their digital properties while still trying to provide a compelling customer experience.
Customers saved billions while shopping Amazon’s millions of deals during Amazon’s biggest Prime Day shopping event yet. Prime members purchased millions of Alexa-enabled devices, and the Ring Battery Doorbell and…
The case wasn't as clear when factoring in offline sales. Although total sales decreased to their second-lowest monthly figure of the year, core retail sales followed ecommerce's trend of inching up.
Online retail sales inched up in June compared to May, according to data from the U.S. Department of Commerce.
That comes as total retail sales dropped steeply in the same time frame. However, both online and total retail sales increased year over year. The National Retail Federation said consumers continue to worry about the impact of government policies on the economy — specifically tariffs.
“The economy is gradually slowing,” according to Matthew Shay, NRF president and CEO.
He said the macroeconomic environment has not yet disrupted economic fundamentals and that shoppers still have the ability to spend on priorities. However, he also said it has impacted the psyche of American consumers.