At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using embellishments. She was joined by Tim Armstrong, the founder of Flowcode; Scott Evans, president and CEO of Kenmore Envelope; and Chris Matthews, account manager for Scentisphere. In general, the panel agreed that if there is one thing attendees can take away from the session, it’s that direct mail is a powerful way to connect to individual consumers, forging connections that an online presence alone simply can’t match. But to take direct mail even further and drive response rates up to 30% or more, embellishments are the way to go. Evans noted that “the big trends we’re seeing right now are that embellishments are real, and the drive real response.
The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications, announced today that its sister organization, SGP Foundation Inc, earned the Silver GuideStar Nonprofit Profile Seal of Transparency. This is the second level of recognition offered by GuideStar, the world’s largest source of nonprofit information. SGP Foundation is moving forward in its mission to provide education and awareness of sustainability best practices to the printing industry.
“Since 2016, we have been building a 501(c)3 organization dedicated to providing education on sustainable practices for and in the printing industry,” said Jonathan Graham, SGP Foundation chair. “We are pleased to now share our organization’s transparency in a user-friendly and highly visual manner. By updating our GuideStar Nonprofit Profile to the Sliver level, we can now easily share more information with our supporters as well as GuideStar’s online community of donors, grantmakers and the public.”
SGP Foundation submitted its nonprofit profile to GuideStar in addition to information about the goals and work to achieve silver recognition. “I encourage anyone supporting a more sustainable future to visit our profile on GuideStar,” said Graham. “The SGP Foundation is pleased with our GuideStar Silver status and will work toward the gold level by adding more data and metrics to our profile.”
To donate and view the SGP Foundation profile, visit Guidestar SGP Foundation. Facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices should visit www.sgppartnership.org/certification to learn more about becoming SGP certified.