As shoppers and retailers head back to more routine day-to-day activities following the holiday chaos, one activity that is likely to continue well into February is gift returns. Returns are a routine cost of doing business for online retailers as part of a positive user experience. But the holidays offer more significant challenges regarding returns, particularly when you add more brick-and-mortar stores to the situation. The National Retail Federation estimates consumers will return about 16.5 percent of their gifts. A UPS study puts that at around 23 percent - a quarter of the gifts given over the holidays. In cases where an item still has value after being returned, it is imperative to maintain the integrity of the product during shipment. The easiest way to do that is through effective packaging.
Smurfit Kappa UK Limited (SKUK), an integrated manufacturer of paper-based packaging products, has announced the acquisition of Atlas Packaging.
Atlas Packaging, based in Barnstaple, North Devon, is an independent corrugated packaging provider. The company is well invested with a strong market presence in the UK which allows them to meet the needs of and deliver value to its broad customer base.
With a particularly strong presence in shelf ready packaging, gift boxing and the e-commerce sector, they offer an exciting and broad range of innovative products.
Eddie Fellows, CEO of Smurfit Kappa Corrugated UK & Ireland, commented: “I am delighted with this acquisition and to welcome another strong professional management team into the Smurfit Kappa organisation. The business has an established customer base across several industries and an excellent reputation.
This acquisition will further strengthen our ability to service the UK market and our customers with innovative and sustainable packaging solutions.”
SKUK has operations throughout the UK and is a subsidiary of Smurfit Kappa Group which is a world leader in paper-based packaging with listings on the London and Irish stock exchanges.