Survey: 74% of Father’s Day shoppers to buy from Amazon

Consumers are taking an omnichannel approach when it comes to Father’s Day (June 15) shopping this year.

A new survey from NieslenIQ reveals that 69% of shoppers are expecting to look around stores in person for gifts, while 66% are expecting to explore shopping websites. Three-quarters (74%) of those surveyed across demographics plan to buy items from Amazon for the holiday, showcasing the retail giant’s reach.

However, nearly all (nine-in-10) Amazon shoppers also expect to shop at other places. After Amazon, the most popular retailers include mass merchandisers (41%), department stores (26%), home improvement stores (25%) and sporting goods chains (22%).

Survey: 74% of Father’s Day shoppers to buy from Amazon | Chain Store Age

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