Sustainable and High-End? It’s Possible! Koehler Paper teams up with Mühle-Glashütte

The “sustainable watch packaging” project between the two independent, family-owned companies Koehler Paper and Mühle-Glashütte focuses on developing high-quality yet sustainable packaging for a luxury watch — two characteristics that it has previously been difficult to combine in communication with customers.

Koehler Paper came up with the idea of producing environmentally friendly, luxury packaging made from 100% recycled paper and designed to contain a high-quality watch. Family company Mühle-Glashütte, known for its nautical instruments and high-quality mechanical wristwatches, was taken on as a collaboration partner. Sustainability and recyclability are the main requirements for the packaging that Koehler developed together with Mühle-Glashütte and other project participants.

Thilo Mühle, Managing Director at Mühle-Glashütte, stresses: “The collaboration project with Koehler Paper makes it clear that luxury no longer needs to be a guilty pleasure. What’s more, the craftsmanship of two family companies steeped in tradition is brought together here. This is reflected in the results.”

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