Hearst Magazines Acquires MotorTrend Group
Hearst Magazines today announced the acquisition of MotorTrend Group, a Warner Bros. Discovery business, comprised of MotorTrend and a diversified portfolio of automotive digital, direct-to-consumer, social, print and live-event brands. The announcement was made by Steven R. Swartz, president and CEO of Hearst; Debi Chirichella, president of Hearst Magazines; and Alex Wellen, CEO and president of MotorTrend Group, whose auto-focused brands include MotorTrend, Hot Rod, Roadkill, Automobile, among others. Terms were not disclosed. MotorTrend Group will expand Hearst’s collection of brands for car enthusiasts and buyers providing even more up-to-the-minute content, commerce and community. MotorTrend Group’s vast portfolio embodies car culture from electric vehicles to timeless classic customs, reaching over 30 million users every month. Its robust events business draws approximately 500,000 passionate enthusiasts every year to iconic experiences such as HOT ROD Drag Week, Roadkill Nights and the Japanese Automotive Invitational at Pebble Beach.