Tetra Pak announces the launch of the pioneering land restoration initiative The Araucaria Conservation Programme in Brazil, marking the industry’s first nature-based restoration project. The ambition is to generate positive environmental, economic and social benefits for local communities and restore and protect biodiversity in the region.
Developed in collaboration with Apremavi, a Brazilian NGO specialising in conservation and restoration projects since 1987, the initiative is set to restore at least 7,000 hectares over a period of ten years – equivalent to 9,800 football pitches – of the Atlantic Forest, one of the richest biomes and the second most endangered in the world.
Originally, this rainforest covered 17 Brazilian states, but today only 12 per cent of its original area is preserved, putting thousands of species that do not exist elsewhere at risk. The Araucaria Conservation Programme will target an area of particular risk, the Forest of Araucarias, which today only has 3 per cent of its original area preserved.
Forest restoration also plays a vital role in combating climate change, as trees absorb and store carbon dioxide as they grow. With forests currently responsible for absorbing 30% of all carbon emissions in the world, restoration projects like the one in the Atlantic Forest can have a significant impact on reducing the levels of carbon dioxide in our atmosphere and subsequently help reverse the effects of climate change.
more detail at: https://www.tetrapak.com/about-tetra-pak/news-and-events/newsarchive/pioneering-initiative-restore-biodiversity