Tetra Pak recognised with ‘A’ score for transparency on forests for the eighth year running

Covering more than 400 million acres – and representing 25 percent of the world’s remaining intact forest – the Canadian boreal forest is larger than many countries. There are more than 500 indigenous communities in the boreal and 400,000 Canadians rely on the forest for their livelihoods. It is also the source of huge quantities of wood and fiber for customers in Canada and the US. In short, the Canadian boreal forest is an important place that delivers a wide range of values, some hotly contested. First Nations recognize the boreal forest as their ancestral lands. Forest managers see opportunities for economic development and jobs. Environmentalists focus on the vast swaths of intact forest and habitat for many species, including woodlands caribou. On the surface, these interests may seem to be in opposition. In reality, they can be aligned if the forest management respects environmental and social values. But this alignment does not happen by accident; it is the product of hard work among parties to find solutions in the common interest.

As the world of communication continually shifts towards digital, many consumers are being given a message that this is better for the environment. This latest Two Sides survey provides an insight into how consumers view these initiatives, including the environmental impacts of digital versus paper-based communications, and how they perceive and use paper in their daily lives. Organisations and governments are increasingly driving communications online and either withdrawing paper-based documents such as bills and statements, charging consumers who wish to receive them, or making paper more difficult to access. Carried out by international research company Toluna in June 2016, the survey questioned more than 7000 consumers worlwide (528 of them in the UK). Among the findings, the survey reveals that many consumers want to retain the choice of using print and paper, at no additional cost, and that many question or feel misled by "go paperless - go green" and similar greenwash claims - believing cost savings to be the primary driver for organisations looking to phase out paper-based communications. Although there are concerns about the environmental impacts of print and paper, many respondents prefer paper-based communications to digital options for a variety of reasons including ease of reading and a lack of internet access. A large majority recognise that paper-based communications can be a sustainable way to communicate when produced and used responsibly, including recycling. More education is needed to raise awareness about the industry’s positive environmental message related to sustainable forest management and recycling. For example, despite European forests growing in size (44,000 square kilometres - an area bigger than Switzerland in the past 10 years or the equivalent of 1,500 football pitches a day), 65% of UK respondents perceive that European forests are shrinking. The majority of respondents do not know that paper is one of the most recycled products in Europe with recovery rates of 72%. There is a preference for print on paper in all age groups, indicating a more fundamental and more human way that we react to the physicality of print on paper. Compared to the 2011 Two Sides surveys, the following positive trends are apparent showing that messages from the industry are gaining traction: •79% agreed that print on paper is more pleasant to handle and touch when compared to other media (compared to 70% in 2011) •73% agreed that paper is based on a renewable resource (65% in 2011) •16% believe that our forests have either stayed the same or increased in size (vs. 10% in 2011) •31% believe that the paper industry has a higher than average recycling rate (25% in 2011) •14% have seen adverts related to the effectiveness and sustainability of print and paper (vs. 8% in 2011), and a large majority rated the ads as credible and useful. To read the full report, please click the download link below.

It’s been a busy start to the year and for us, much of that has been driven by the changing relationship we are seeing between consumers and packaging. Whether it is the growth in online shopping or a personal desire to be greener and more ethical in our consumption, we are seeing significant shifts in how we all relate to packaging materials. And as we build on these experiences, this year presents a unique opportunity for all of us: to shake up the green and circular economy agenda and be bold in our thinking. A recent article in Forbes noted that 2021 was the ‘Year of the Package’ and we continue to see the impact of that every day. At DS Smith, we only make fully recyclable paper-based packaging and are committed to a future free of plastics.