The 7 Most Common Direct Mail Mistakes (and How to Avoid Them)

Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years helping clients build successful print and mail campaigns, I’ve seen the same avoidable errors come up again and again.

The 7 Most Common Direct Mail Mistakes

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