The Benefits Of Literacy: Kids Read Books, Get A Free Pizza

Consumers are savvy—and saturated. Between traditional holidays and standard sale seasons, they’ve seen it all… until they haven’t. Why Retailers Should Rethink the Calendar Predictability is the enemy of excitement. By staging shopping events outside the typical cadence, brands can: That’s where creative retail events come in. Unconventional promotions like Macy’s “Black Friday in July” flip expectations and generate buzz by offering shoppers a reason to engage when they least expect it. Why Retailers Should Rethink the Calendar Predictability is the enemy of excitement. By staging shopping events outside the typical cadence, brands can: Revive Off-Season Traffic: July doesn’t naturally scream “doorbuster,” but a well-timed promotion can turn summer lulls into retail highs. Create Curiosity: Unexpected sales pique interest—especially when branded cleverly. Customers are more likely to stop, scroll, or swing by when something feels fresh. Strengthen Brand Personality: A cheeky campaign like “New Year’s Clearance in August” or “Fall Preview Fest” reflects a retailer’s willingness to break molds and embrace fun.

Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces. View short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07

Harry Quadracci founded the company 52 years ago this month. Harry’s son, Joel, is now CEO. He took over in 2006, as print continued its slow decline and before the great recession upended the global economy. “I did everything my father told me not to do, which was go public and buy broken down printing companies,” Quadracci told Adweek during Cannes Lions last month. It was Quadracci’s first time at the Festival of Creativity where the intersection of creative, brand, platform and production merge. It’s also the intersection Quad aims to transect with a rebrand resulting from a 15-year transformational journey. “For us, it was we better become the consolidator, or the consolidating is going to be done to us,” Quadracci said. While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.