The Bon-Ton Stores, Inc. Announces November 2017 Sales
The Bon-Ton Stores, Inc. (OTCQX:BONT), today announced that comparable store sales for the four weeks ended November 25, 2017 increased 3.1%. Total sales increased 1.9% to $280.6 million in the current year compared with $275.3 million in the prior year period.
“We are very pleased with our November sales results and our strong start to the holiday season,” said Bill Tracy, president and chief executive officer for The Bon-Ton Stores, Inc. “We were well positioned heading into Black Friday weekend, and our new merchandising and marketing initiatives continue to generate positive initial results. We experienced in-store traffic that was better than industry regional trends, particularly on Black Friday, and our investments in our online and mobile shopping experience are resonating with customers. We continue to execute with a sense of urgency and remain focused on a successful holiday season.”
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