New research reveals that despite their best intentions, over a third of people in the UK don’t believe that their recycling efforts have an impact the environment.
We found that that almost half (48%) of consumers don’t think that packaging in the UK is easily recyclable, with two thirds (67%) saying that there is a lot of conflicting advice on recycling and a similar number (60%) saying that the disposal instructions on items are hard to find.
Analysis from our Kemsley Paper Mill, the largest mill for recycled paper in the UK, has revealed its ‘Dirty Dozen’ – the top 12 items that are harder to recycle when put into mixed or paper recycling streams. According to the research, conducted in partnership with YouGov, the most common Dirty Dozen items put in the recycling bin are junk mail (72%), food trays (38%) and pulp fruit trays (28%) – with soup cartons (21%) and crisp tubes (18%) also making an appearance.
“While many people are doing their best to recycle commonly used items, the problem starts way before then in how a product is made. Our Circular Design Principles ensure that recyclability is built in at the start of the process, not at the end.
By designing packaging which reduces the number of different components used and contains labelling that is easier for customers to understand, we increase the quality of the recyclable products and reduce the current volume of materials that are rejected. We are working with our customers and others in the industry to help achieve this so that we can create a truly circular economy.” — Rogier Gerritsen, Managing Director at DS Smith Recycling
See The Dirty Dozen at: https://www.dssmith.com/recycling/about/media-centre/2022/3/the-dirty-dozen/