Lett Direct, Inc., a marketing consulting firm, has announced they are celebrating 25 years in business this month. After being a catalog mailer his entire career, Stephen R. Lett founded Lett Direct, Inc., in May 1995. As marketing evolved beyond print so has the company. Today, Lett Direct, Inc., is a consulting firm specializing in print catalog circulation and analysis, plus internet marketing services such as PPC, SEO and Social Media Marketing. “If we were going to survive long-term, it was important that we offer digital marketing services,” Lett said. In January 2008 Greg Lett, son to Steve and Karen, joined the company and began to offer digital marketing services to existing print catalog clients. “Our digital marketing services have evolved to become an important division of Lett Direct,” Lett went on to say. Lett Direct employs more than 15 highly experienced professionals; all with many years of experience in their respective disciplines.
When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next?
If you’re like most consumers, probably never, really. Search for products online is more like a task-oriented scavenger hunt to find the thing that best matches your keywords, “lost in the noise of digital advertising.” A catalog, on the other hand, is a journey in itself, an inspiring experience that opens up new ideas in a tactile way that our brains relish.
Recent news from IKEA that they are doing away with their catalog after 70 years is going to break a lot of hearts; they were a prime example of catalogers who “get it” and turned paper and ink into a journey of possibilities. (And their wickedly good catalog marketing campaigns ensured robust buzz about it.)
It’s a mistake, no doubt. Given the resurgence of catalogs during the pandemic lockdowns, marketers have no doubt that catalogs serve a critical function in the retail and e-commerce experience. much more at: https://freeportpress.com/the-experience-of-the-catalog-is-what-makes-it-work-so-well/