The Human Brand – Drive Loyalty as a Trusted Brand by Understanding Consumer Perception

Understand the TWO Critical Factors that Influence Consumer Perception

  • Recognize that our brains are hardwired to make instant judgments based on deep human emotions
  • Learn how to establish loyalty based on how your brand is perceived
  • See examples of successful marketing efforts that have taken a more human approach

Don’t miss it – This is sure to be an inspiring keynote!

Register Now at: https://web.cvent.com/event/482ecfdd-3ebf-48a1-aeae-568b7d6929c0/regProcessStep1

Related Posts

2020 Reader Favorites (jschmid.com)

What a year! 2020 has been rough on a lot of people, and a huge catalyst for change. It’s changed where and how we work, how we talk to our customers, and especially the way customers shop and interact with brands as distance shopping has become critical. We wanted to take a minute to share the posts that our blog readers have visited the most in the past year. While not every article here was written in last year, their popularity proves that they are more timely and relevant than ever – even in the changing consumer landscape. see more at: https://www.jschmid.com/2020-reader-favorites/

Case Study: Making Brands More Human

Reinvigorating a decades-old plush toy brand. In a mass-produced world where words like quality, creativity and authenticity are little more than unsubstantiated marketing-speak, Mary Meyer is the real deal. A family-owned company with a storied 85-year history of making soft and cuddly stuffed toys for gift-givers who know and appreciate quality and want to give something truly memorable that will be loved by that special someone. But the look of this storied brand needed an update to bring it forward in time, and make it more appealing to new parents and gift-giving grandparents. It was time for a refresh. That’s where J.Schmid came in. Read the Case Study at: https://www.jschmid.com/blog/portfolio/mary-meyer/

Customer Loyalty: A Reactivation Story (jschmid.com)

About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few items that didn’t fit. And worse, because I didn’t get my way, I decided the phone rep was rude and dismissive. Yes, I’m guilty of perpetuating the “all-about-me” attitude pervasive in the consumer world. WORD OF CAUTION: YES, one bad experience can ruin a customer relationship forever. And the reason can be as petty as feeling dismissed. But then, darn it, suddenly I couldn’t avoid them – they were everywhere. Read more at: https://www.jschmid.com/blog/rei-me/
Back To Top
×Close search
Search