The ‘most patriotic’ brands in America are…

When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search for products online is more like a task-oriented scavenger hunt to find the thing that best matches your keywords, “lost in the noise of digital advertising.” A catalog, on the other hand, is a journey in itself, an inspiring experience that opens up new ideas in a tactile way that our brains relish. Recent news from IKEA that they are doing away with their catalog after 70 years is going to break a lot of hearts; they were a prime example of catalogers who “get it” and turned paper and ink into a journey of possibilities. (And their wickedly good catalog marketing campaigns ensured robust buzz about it.) It’s a mistake, no doubt. Given the resurgence of catalogs during the pandemic lockdowns, marketers have no doubt that catalogs serve a critical function in the retail and e-commerce experience. much more at: https://freeportpress.com/the-experience-of-the-catalog-is-what-makes-it-work-so-well/

Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined. Workfront has deep leadership in orchestrating marketing workflows. Workfront’s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes.

How do you meet your customer where they are? Longtime client Bryan Seeley, Marketing Director at BSW, sits down to chat with VP Account Strategist Lauren Ackerman about the varied strategies and tactics they've used to engage their passionate-yet-nerdy audience of broadcast engineers. watch the video at: https://www.jschmid.com/blog/brand-lounge-episode-2-engaging-a-unique-customer-base/