E-commerce may be booming, but the packaging that items come in has become a concern for consumers. What can designers do to make packaging affordable, reliable and eco-friendly? Delivery services and e-commerce have seen a jump in demand as more people than ever are working, learning and socialising from home. This increase in online shopping has a downside, however – a corresponding rise in waste. These interrelated trends have shone a spotlight on the role of packaging. How a product looks – and ships – plays an essential role in the decision to buy an item, the process by which it arrives at a home and the way it eventually leaves. With the at-home economy likely to continue at least in the near future, increasing the sustainability of packaging will be key to reducing the carbon footprint of e-commerce.
Meal kits aren’t a new concept. In fact, the delivery service has been around for more than a decade. But, during the beginning of the COVID-19 pandemic, a newfound demand for fresh, shipped groceries started to skyrocket. As going to your local grocery store to grab everything on your weekly list became more difficult, people around the world searched for services that not only shopped for them but also taught them how to cook.
As profitability and membership among meal kit services surged, some companies even saw sales rise more than 100 percent compared to the year prior. Success has permeated into 2021, bolstering the top meal kit players’ subscriber bases. For example, HelloFresh reported a 74.2 percent increase in active users compared to 2020 during the first three months of the year. While it’s hard to predict what the future holds for meal kit services, it’s safe to say the market is viable and growing in the short term.
A primary hurdle meal kit services face is finding the best method for delivering goods to consumers in their varied environments. A successful meal kit service must ship high-quality produce, grains, baked goods, and meat products to their customers in a way that guarantees the package arrives with food as fresh as if it were picked up at a local grocery store. One soggy, unseemly delivery could lose a subscriber for good.
That’s why national distributors protect their shipments with packaging like Pregis’ Thermacycle Flex insulated packaging solution. This protective packaging is made from FDA-compliant materials certified for indirect food contact, sealing its contents off from external heat sources while simultaneously insulating the cool air inside the package.
Thermacycle Flex produces at-scale packaging for meal kit delivery services nationwide, a rarity in the field. Companies honing their meal kit packaging methods can work with ISTA-certified packaging engineers at Pregis to analyze how Thermacycle Flex and other packaging will perform with their products.
details at: https://www.pregis.com/knowledge-hub/thermacycle-flex-supports-a-burgeoning-meal-kit-delivery-market/