Scandinavia is soon to welcome its first PEFC Project certified building as Mäihä, a wooden apartment block, is unveiled at the Seinäjoki Housing Fair in Finland this July. Through PEFC Project Certification, the building constructors will be able to demonstrate the project’s contribution to environmental conservation and economic sustainability. “We are pleased that the first Nordic PEFC construction project will be in Finland,” announced Auvo Kaivola, Secretary General of PEFC Finland. “There have already been several good examples of PEFC Project Certification, including Kingsgate House, a certified apartment block in the UK, and the Winter Universiade in Italy.” Mäihä will be built from modules made of PEFC-certified cross laminated timber (CLT) assembled in Stora Enso's mill. The modules are prefabricated in Hartola mill, and ready for assembly in the construction site. The prefabricated elements include windows, doors and kitchen units.
Two Sides global effort in promoting the sustainable attributes of print, paper and paper-based packaging has helped increase the consumer’s awareness that paper is sustainable and is one of the most recycled materials in the world.
According to Fabio Arruda Mortara, CEO of Two Sides Latin America, there has never been such widespread concern, as of now, for the environmental credentials of the products and materials we use. Discussions about the use of plastics have driven a substantial change in the attitude of consumers and companies towards sustainability.
“This debate has led more people to understand that paper can be an environmentally friendly option for reading, communication and packaging solutions, but there is still a lack of understanding and a significant underestimation of how sustainable paper, cardboard and cardboard truly is”, says Martín Rincon, Director of Biopappel de México.
Past campaigns have helped change the general public’s perception of these issues. “This year, Love Paper is more emotionally engaging and seeks to speak directly to consumers, presenting a totally new visual identity, with even clearer information, and addressing issues such as recycling, CO2 sequestration and sustainability“, highlights the CEO of Two Sides Latin America.
more at source: https://www.twosides.info/UK/love-paper-latin-america-has-launched/