Well, it’s (finally) 2021. As we crawl carefully, still masked, out of the shadows of 2020, there is still much unknown. One trend I’m trying to understand is which way the external agency vs. in-house agency pendulum will swing. Some suggest that the multilayered crisis that was 2020 now has in-house teams shrinking due to the economic implications. The answer to this is to outsource marketing and creative to agencies, and save employee salaries, while giving companies the ability to flex the work – and the budget – up or down as needed. Things being what they are these days, the ability to quickly pivot your dollars and your direction is critical. But, I’d argue that there are compelling reasons and opportunities to work with an outside agency beyond the fiscal remedy. Even companies that continue to maintain an in-house team can benefit greatly from working with an outside agency: to support an overloaded team, deliver a shot of creative adrenaline or stir up habitual thinking with a new perspective. Learn more at: https://www.jschmid.com/blog/3-hidden-truths-of-hiring-an-outside-agency/
The U.S. ad market rose just 0.1% in September vs. the same month a year ago, but it nonetheless marked the third consecutive monthly gain, following a protracted period of sequential declines.
While not necessarily great news amid growing concerns that the macro economy remains uncertain, including speculation over another U.S. and possibly global recession, it’s not terrible news either.
And while this September was down 2.0% from September 2021, that year was the best September ever since Guideline began tracking the U.S. advertising marketplace.
more at: https://www.mediapost.com/publications/article/390526/us-ad-market-posts-third-consecutive-gain-in-sep.html