U.S. Ad Market Up 7% in October, Boosted By Digital

Continued gains from digital media — and virtually unchanged results from national TV — helped lift the U.S. ad market to a robust 7% hike in October.

Digital media grew 11%, while national TV inched up 1% and radio rose a surprising 16%, Standard Media Index says. On the losing end, out-of-home was down 3%, magazines slid 19%, and newspapers gave up 3%.

For October, telecommunications, automotive and financial insurance marketers were big movers in radio. Year-to-date, radio is down 1%.

This is a sharp improvement from September’s weak 1% gain, where digital media gained 5% and total TV lost 1%. For January through October, U.S. advertising is up 4% over the same period a year ago.
more at:  https://www.mediapost.com/publications/article/310791/us-ad-market-up-7-in-october-boosted-by-digita.html

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