Many banks, utilities, telecoms and other service providers continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is “greener,” “saves trees” or “protects the planet” as justification. One can only conclude that the CEOs of these companies are either 1) misinformed about the inherent sustainability of print and paper, the rapidly expanding environmental footprint of digital communications or both, 2) trusting marketing teams who don’t bother to validate environmental claims or 3) seeking to save costs by ignoring established environmental marketing rules from the U.S. FTC and Canadian Standards Association that say marketers “should not make broad, unqualified environmental benefit claims like “green” and that “claims should be clear, prominent and specific.” There’s no arguing that the use of electronic devices has exploded over the last decade. According to a 2019 study by the Pew Research Center, the vast majority of Americans (81%) now own smartphones, up from just 35% in 2011. Nearly three-quarters of U.S. adults now own desktop or laptop computers, and roughly half now own tablets and e-readers. This boom has resulted in many advances that make our lives more efficient, productive and enjoyable. But it has also brought with it serious and increasing environmental, health and economic consequences.
A comprehensive review of Motions 29 and 36 from the 2014 General Assembly, FSC Global Strategic Plan, and all stakeholder feedback was carried out by FSC and the technical working group during a meeting in February 2016. This review established that in order to adequately address the motions and balance the feedback from the consultation, we need to know more about both consumer understanding of the FSC labels and the potential impacts of these changes on certificate holders. Therefore, we need to take more time to further investigate these aspects.
While this research is conducted, we will continue to move forward with improving and streamlining the other components of the standard. We intend to combine the results of our research with other revisions into a second draft of the standard. The second draft will be opened to public consultation by the end of 2016, with the aim to approve and publish the final standard in 2017.
read more/source: https://ic.fsc.org/en/news/id/1470