The iconic Mr. Bubble brand, which has been captivating children at bath time for 55 years, is mixing it up to try to connect with the next generation of consumers. In what the company believes is a first-of-its-kind packaging approach, Mr. Bubble is introducing a limited-edition children’s book and packaging it with select bottles of Mr. Bubble bubble bath, to combine story time and bath time for kids and parents everywhere.
UPM Raflatac has expanded its PP Lite range of labeling solutions for the European market with the introduction of a new clear film, PP Clear FTC Lite. The face materials, adhesives, and backing used in the PP Lite range offer brands new ways to achieve their sustainability objectives.
PP Lite label materials offer brand owners the opportunity to differentiate themselves from the competition by becoming a leader in sustainable product labeling while boosting productivity across the value chain at the same time. By combining a lighter face material, a lower coat-weight adhesive, and a lighter backing, products in the PP Lite range optimize raw material use and reduce greenhouse gas emissions, energy and water consumption, and waste.
In line with the PP Lite concept, PP Clear FTC Lite is a multi-purpose label material suitable for labeling rigid containers with smooth surfaces in beverage, food, and home and personal care applications, and is compliant with EU food safety regulations. Clear labels on see-through packaging make products stand out on the shelf and help consumers make more informed purchasing decisions by showing them exactly what they are buying.
“Our Label Life demonstrates that by replacing conventional PP label materials with our PP Lite solutions, brand owners can optimize raw material use and make sustainability gains through a lower environmental footprint,” explains Jan Hasselblatt, Director, Global Business Development, UPM Raflatac. “With the addition of PP Clear FTC Lite for achieving a no-label look, the range allows brands to take their packaging designs one step further while improving productivity and demonstrating their commitment to sustainable packaging.”