New print with a QR code makes cup recycling easier in the UK
We have launched an initiative aiming to increase cup recycling within the UK. Our Specialty Cup range of single wall hot cups and paper vending cups now have a brand new, modern design with a QR code and a message to ‘please recycle this cup’. The QR code can be scanned by a mobile phone which will lead the consumer to a web page which contains details of the growing numbers of cup recycling sites and schemes across the UK. “We were renewing our single wall and paper vending cup offering and wanted to bring in new, modern colors. In addition to focusing on the cup aesthetic and functionality, we also wanted to do more to help to communicate the recycling message”, says Becci Eplett, Marketing Manager for Huhtamaki UK. Click read more below for additional detail.