Vuori has a secret recipe to take down Lululemon

There’s a reason people can’t stop touching Vuori’s joggers in the store.

It’s not just the aesthetics or the fit (although those help). It’s something far more fundamental, and most customers don’t realize how rare it actually is in the apparel world.

While most athletic brands start with trend boards and price-point grids, Vuori begins where almost no one else does: with fabric.

Before there’s a sketch or a product name, there’s a material — and it’s meticulously crafted from the ground up.

https://www.thestreet.com/retail/vuoris-secret-recipe-to-take-down-lululemon

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