As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
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Tackling a global health crisis has looked different for different retailers. For United by Blue, an outdoor brand that sells through its own site as well as retail partners, it looked like holds on order shipments, followed by cancellations on those orders. It proved a tough position to effectively run a business. Mike Cangi, co-founder of United by Blue, said the company swiftly noticed that its peers were also struggling in the immediate aftermath of the pandemic, and thought there may be a solution in them all banding together. The result was a joint sales event between some 15 to 20 mission driven brands in April, dubbed "I Stand With Small," in an effort to drive traffic — and hopefully sales — to each other's businesses. "It was really just a joint marketing and sales tool for us to help get through what was a really tough time with a lot of uncertainty in April of this year," Cangi said. "And it was really successful." For the brands, it did what it was supposed to do: give them a lift at a much-needed time. But for consumers, it was also a plus, by introducing them to new brands that held similar values to the ones they already bought from, according to Cangi. After the initial sale's success, the companies started talking about working together again, and thus, the effort was renamed the Mission Brand Alliance and a website launched to showcase the brands in July. more at: https://www.retaildive.com/news/why-20-brands-are-sending-out-a-joint-holiday-catalog-this-season/591499/
From building trust with your customers to providing that feeling of excitement when opening the mailbox, here is a list of our top 10 advantages and benefits of direct mail marketing. Marketing is complex and marketing is evolving: Display, Social, Mobile, SMS, MMS, Personalized TV. However, some of the best results tied to improving brand awareness, customer retention and overall sales come from tried and true strategies such as direct mail. Here is a list of our top 10 advantages and benefits of direct mail marketing. Mail Remains Physical; People Enjoy Receiving Mail; Direct Mail Benefits from being Cost Effective; Personalized Data-Driven Marketing Benefits; Direct Marketing is a Multichannel Experience; Build Effective Brand Trust with Direct Mail; Direct Mail is Easy; Simplicity of Execution in Direct Mail Marketing; More Chances to be Creative
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday morning, would effectively prohibit companies from serving ads to people based on their web browsing activity. The latest iteration of the American Data Privacy and Protection Act prohibits companies from collecting or processing “sensitive” data -- including information about people's online browsing behavior -- for ad purposes. Specifically, the measure's definition of sensitive data includes “information identifying an individual’s online activities over time and across third party websites or online services.”