As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
Related Posts
Brief: *Condé Nast's Allure magazine partnered with Perfect Corp., the developer of augmented reality (AR) activations for beauty products, to integrate virtual try-ons into its November issue, according to a press release. The AR-powered experience will be available in the publisher's "Ultimate Guide to Shopping" that hits newsstands Oct. 20. *To see the AR features, smartphone users can scan a QR code in the issue to download Perfect's YouCam Makeup app for free. The app, which overlays digital images of makeup on the live selfie view of a smartphone camera, will showcase beauty products featured in the magazine. *The AR experience not only showcases products used for the Allure's cover look, but also includes "Michelle's Most Wanted," the top choices from Editor-in-Chief Michelle Lee. The news shows how the publisher is evolving its holiday content strategy to meet shoppers on the mobile channels where they're spending more of their time.
PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your hard work is trashed. Literally. It’s milquetoast. Merriam-Webster defines “milquetoast” as “a timid, meek, or unassertive person,” the implication being that a “milquetoast” person (or brand) is afraid to take a risk with fear of backlash. And that my friends, is the problem with most catalogs today. Brands aren’t taking risks and therefore, are not standing out in the mail. Ready to take a risk? Read on to learn three guaranteed ways to make sure your catalog covers are making an impact. https://www.jschmid.com/blog/disruptive-catalogs-part-2/
AI agents can analyze huge amounts of consumer data such as browsing history, purchase behavior, and social-media activity. The potential, especially for privacy concerns, could solve many of the challenges of online advertising. Google and Microsoft are working on their own individual AI agents, but there is no word on how the technology might support advertisers, brands and agencies. It is mostly speculation at this time. The technology would provide the ability to support real-time ad bidding, personalize messages and budget allocations while monitoring in real-time privacy settings based on state or country in which the ad targets the consumer.