Why Dick’s Foot Locker acquisition is a big bet on Nike

Dick’s Sporting Goods and Foot Locker may have taken industry observers by surprise with their acquisition deal last month, but one of their largest partners likely wasn’t. “Nike clearly bought into this,” Matt Powell, an adviser with BCE Consulting, said. “If Nike had said, ‘You know what, we think this is a bad idea. We don’t want you to do this’ — I got to believe Dick’s probably would have said we’re not going to do it.”

Why Dick’s Foot Locker acquisition is a big bet on Nike | Retail Dive

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