Why SCF Dropship Just Became Essential for Direct Mail ROI in 2025

The July 2025 USPS Marketing Mail rate increase is here, and it’s reshaping the economics of direct mail. While many marketers are focused on rising postage costs, fewer realize that how and where you enter mail into the USPS system now matters more than ever.

Enter SCF dropship: a critical cost-saving tactic that can make or break your direct mail ROI moving forward.

On July 13, 2025, USPS implemented an average 7.4% increase in Marketing Mail rates, up to 15% for some formats. And while that’s a challenge on its own, there’s a second, equally important change flying under the radar: the elimination of Network Distribution Center (NDC) entry discounts.

That means marketers who used to benefit from NDC dropship rates are now facing higher costs for those same mail pieces, unless they shift strategy.

The solution? SCF (Sectional Center Facility) dropship, which is now the deepest discount level available for most campaigns.

Why SCF Dropship Just Became Essential for Direct Mail ROI in 2025 – SG360°

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