A Casual Apparel Brand That’s Also an Attitude (jschmid.com)

It all started with the love of an island.

After decades of running a successful diving business on St. John in the US Virgin Islands, the business owners could feel that there was just more that they could offer.

They saw an opportunity to tap into the island lifestyle and offer more: leisure wear, swim, and diving gear, even home décor; to build a lifestyle around the island life.

But with limited existing product, and no existing tangible brand beyond the diving business to speak of, where does one start?

That’s where J.Schmid came in. We started with research to understand the unique connection that people have to the island; then we used that learning to craft a brand story, and bring it to life in words and pictures.

Read the case study at: https://www.jschmid.com/blog/portfolio/low-key-branding-case-study/

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