Customer acquisition costs are rising and hurting profitability for brands, according to a new study by SimplicityDX.
Merchants are now losing $29 for every new customer, compared with $9 in 2013 — a 222% increase.
Moreover, the study points to estimates that acquisition costs have risen by 60% in the past five years. And marketers have been affected by such complications as these:
*The introduction of iOS 14.5
*The demise of third-party cookies
*Increased consumer privacy legislation such as CCPA and GDPR
more at source: https://www.mediapost.com/publications/article/375818/it-now-costs-much-more-to-acquire-a-new-customer.html