Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. The ideas will start to flow. See video at: https://jschmid.com/get-out-to-get-creative-inspiration/
It’s been a seven-decade-long run, but Ikea is formally saying goodbye to its printed catalog. The decision was announced Monday (Dec. 7) as the Ikea brand continues to shift itself to digital, according to published reports. At a peak four years ago, Ikea distributed 200 million catalogs worldwide in 32 languages. The BBC once reported that the Ikea catalog was the world’s largest publication, with more copies printed than either the Bible or the Quran. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. The same trend has been underway for the past decade or so in mass-market publishing. Print runs of books, newspapers and magazines have been more or less continuously on the decline as consumer preference for digitized content grows in the mobile era. What’s perhaps eye-catching in Ikea’s case and for the world of catalog publishing in general is how inconsistent that pullback actually seems to be when one looks at retail. For every Ikea that pulls out of the printed-catalog business, there seems to be a digital brand that’s pushing forward with a new physical catalog all its own. click read more below for the full article
A gym in South Carolina has sued Meta Platforms for allegedly overcharging Facebook advertisers a collective $4 billion, starting in 2013 and continuing for at least four years. In a class-action complaint filed late last week, Iron Tribe Fitness alleges that Facebook failed to honor representations that its auction system “would inherently protect bidders from overbidding.” The allegations center on Facebook's system for charging advertisers that submit winning bids in auctions. Iron Tribe, headquartered in Mount Pleasant, South Carolina, alleges that Facebook purported to use a version of a “second price” auction system but instead, inadvertently, used a “blended price” system. The move to a “blended price” system was due to an error in a 2013 software update, according to the complaint.