Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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"Forward bookings" -- or advanced U.S.ad sales -- for April/May expanded just 1.8% vs. the same two-month period a year ago, indicating that the second quarter is pacing to be the weakest growth since the last ad recession, according to just-released estimates from Guideline. The disclosure is an early indicator of continuing deceleration for the U.S. ad economy, and affirms the trend line revealed in Guideline's recent February update for the U.S. Ad Market Tracker, which showed one of the weakest months of ad spending growth since the last ad recession ended in April 2023.
Amazon’s retail enterprise, while immense and growing, is increasingly in the shadow of adjacent businesses like advertising, subscriptions and marketplace seller services. In Q2 those operations grew as fast or faster than its online and physical stores and together netted more revenue. The company’s stalwart cloud business also continues to be yet another boon to its e-commerce.
Online plus brick-and-mortar net sales topped $67 billion, while advertising plus subscription fees plus seller services, where growth was mostly higher, topped $68 billion. Sales at the AWS unit rose 17.5% year over year to nearly $31 billion.
“The solid growth and profitability of AWS and advertising should continue to outperform and support Retail,” Telsey Advisory Group analysts led by Joseph Feldman said in a note on the company’s Q2 report.
This is a unique situation in retail, though Amazon is encountering many of the same challenges. Currently that includes uncertainty around tariffs.
“There continues to be a lot of noise about the impact that tariffs will have on retail prices and consumption,” Jassy said. “Much of it thus far has been wrong and misreported. As we said before, it’s impossible to know what will happen.”
Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?
Many marketers skip testing because they assume it’s too complex or too expensive. But here’s the truth: You don’t need a massive budget or sophisticated tools to run smart, insightful direct mail tests. In fact, small, strategic tweaks can lead to big boosts in response rates, ROI, and campaign learnings.
Here’s how to make direct mail testing simple, practical, and worth your time.