Industry leaders reunite to drive growth for Rise, Quad’s media agency

Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, has appointed Kristin “KJ” Jones and Evan Hughes as Senior Vice Presidents at Rise, a Quad agency.

Building on a long-standing rapport and deep industry experience, Jones and Hughes now lead integrated teams together at Rise, focused on transforming the go-to-market approach for clients. Their work will combine their extensive agency experience with the power of Quad’s proprietary household-based data stack and omnichannel media solutions to help brands connect with target audiences through intelligent segmentation, modeling, testing and measurement. This unique data capability gives Rise and Quad a differentiated position in the market and unlocks greater value for clients. Both executives report to Joshua Lowcock, Quad President of Media.

“KJ and Evan are exactly the kind of leaders Rise was built for: agile, transparent, and results-focused,” Lowcock said. “In an industry that is often opaque and unnecessarily complex, Rise delivers measurable value to clients with speed, smarts, and scruples.

Industry leaders reunite to drive growth for Rise | Quad

Related Posts

The Loyalty Loop: Get it Right, Drive the Next Order

So many businesses don’t do nearly enough to greet a customer warmly, and give them a brand hug at the all-important point of purchase. Every business should carefully examine how all of your customers are being exposed to your brand. “Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.” Read More at: https://www.jschmid.com/blog/new-customer-journey/

Why some marketers are shifting their focus from inboxes to mailboxes (marketingbrew.com)

For the generations that grew up on Blue’s Clues, mail time is pretty few and far between these days. As a Gen Z/millennial “cusper,” Emily Loof, development and marketing manager at education nonprofit Colorado Youth for a Change (CYC), said she’s pushed for an increased use of direct mail in her current and past roles. Since last year, she said CYC has “about doubled” its direct-mail marketing budget. In addition to seeing increased donations, Loof said she’s also received feedback that indicates younger people may be itching for more things in their mailbox. One person “tagged our organization on Facebook and said, ‘This is so cool. Like, I never get letters from people that I donate to,’” she told us. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’ fashioned snail mail.

US back-to-school shopping expected to reach over $33B

Back-to-school spending among U.S. consumers is expected to rise 3.3% year over year to $33.3 billion, a new Coresight Research report estimates. More than two-thirds (68.8%) of respondents to Coresight’s survey…

Back To Top
×Close search
Search