UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by OBPCert. The new innovative label material is made possible by close collaboration with multiple partners in the product’s value chain.
The world desperately needs more sustainable and commercially viable ways to recycle post-consumer plastic. The United Nations has recognized the need to recycle more post-consumer plastic and launched a new plastic pollution treaty in 2021. OBPCert has estimated that ocean bound plastic generates 80% of plastic marine litter. Today, only around 10% of plastic waste globally gets recycled, while the rest ends up at landfills, in incineration, and leakage to nature or oceans. One solution to this problem lies in creating markets for products made from ocean bound plastic.
”The new innovative Ocean Action label material is the latest step in our beyond fossils journey. It does not only help prevent the plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop-in solution created especially for food and cosmetics end-uses as it has exactly the same performance as the current fossil-based labels,” says Eliisa Laurikainen, Business Development Manager from UPM Raflatac.
The Ocean Action label material is available as White and Clear Top Coated PP films with RP37, RF37, and RP74 adhesives and PET 23 PCR and glassine liners. These label materials are a perfect fit for fast-moving consumer goods (FMCG), such as household goods, personal care, packaged foods, and beverages.
To make Ocean Action label a commercially successful product, UPM Raflatac has collaborated closely with multiple partners in the value chain. The collaboration is necessary to make circular economy a reality. At first stage HHI, a Malaysian-based plastic recycling company collects and sorts the ocean bound plastic waste with its partners. HHI has Ocean Bound Plastics certification under Zero Plastic Oceans program that ensures the responsible sourcing, proper collection and management of the ocean bound plastic waste.
more at: https://www.upm.com/about-us/for-media/releases/2022/06/upm-raflatac-launches-the-worlds-first-certified-label-material-to-fight-ocean-bound-plastic-pollution/