Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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The home furnishings giant is ending publication of its annual catalog after 70 years, citing the increased shift to online browsing and shopping. “Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed,” stated Konrad Grüss, managing director, Inter Ikea Systems B.V. “In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.” The decision to discontinue the catalog comes as Ikea has enhanced its digital capabilities and online shopping. Last year, Ikea’s online retail sales increased by 45% worldwide, and its web site had more than four billion visits.
IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna's 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023. Magna's 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.
Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective. Read more from our sister company, CohereOne, to learn the key areas to focus on during your holiday email program review. https://cohereone.com/is-your-email-program-ready-for-a-competitive-holiday-season/