5 Key Moments That Drive Customer Loyalty

How do you meet your customer where they are? Longtime client Bryan Seeley, Marketing Director at BSW, sits down to chat with VP Account Strategist Lauren Ackerman about the varied strategies and tactics they've used to engage their passionate-yet-nerdy audience of broadcast engineers. watch the video at: https://www.jschmid.com/blog/brand-lounge-episode-2-engaging-a-unique-customer-base/

Direct mail delivers proven results, but are you getting the best possible performance from your campaigns? Many marketers skip testing because they assume it’s too complex or too expensive. But here’s the truth: You don’t need a massive budget or sophisticated tools to run smart, insightful direct mail tests. In fact, small, strategic tweaks can lead to big boosts in response rates, ROI, and campaign learnings. Here’s how to make direct mail testing simple, practical, and worth your time.

At this time, all mailing promotions are proceeding as scheduled with no changes. We will continue to evaluate existing and upcoming promotions in light of the rapidly changing circumstances due to COVID-19. If changes to an existing or upcoming promotion occur, notice will be provided in an Industry Alert and posted here, on our main PostalPro Promotion page: https://postalpro.usps.com/promotions Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Calendar for Calendar Year (CY) 2020. The 2020 Promotions continue to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn can drive higher response rates and increase the overall return on the mailer’s investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth.