Ad Industry Urges California Lawmakers To Reject New Data Broker Bill (

The major ad organizations are urging California lawmakers to reject a bill aimed at enabling residents to easily remove their information from every data broker registered with the state.

The California Consumer Privacy Act already allows people to request removal of their information from data brokers, but on a company-by-company basis.

The new Delete Act (SB 362), introduced earlier this year by Senator Josh Becker, would require all data brokers in the state to honor an opt-out request made through a single mechanism.

“Without data, companies would not be able to deliver critically important products and services consumers benefit from today, sometimes without even being aware of how this data supports their safety and enjoyment of everyday life,” the groups write.
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