Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective. Here are some key areas to focus on during your holiday email program review: 1. Ensure that your automated feeds are actually on and working. 2. Abandon cart emails have one of the highest engagement and conversation rates. 3. Is your ESP capturing all abandoned cart / browse emails? 4. Incorporate a first-time buyer nurture series. Click Read More below for additional insight.
The Institute for Advertising Ethics will hold the second of two webinars focusing on the ad industry’s role in greenwashing on December 8 at 10 A.M.
The upcoming webinar — which focuses on tools and frameworks for preventing greenwashing — follows one held October 19, which featured industry experts providing a benchmark for understanding how pervasive and how problematic greenwashing actually is for the advertising industry.