Customers saved billions while shopping Amazon’s millions of deals during Amazon’s biggest Prime Day shopping event yet. Prime members purchased millions of Alexa-enabled devices, and the Ring Battery Doorbell and Fire TV Stick HD were two of the event’s best-selling items
Amazon-Prime-Day-2025-Delivers-Record-Sales-and-Savings-in-Expanded-Four-Day-Shopping-Event – US Press Center
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"Forward bookings" -- or advanced U.S.ad sales -- for April/May expanded just 1.8% vs. the same two-month period a year ago, indicating that the second quarter is pacing to be the weakest growth since the last ad recession, according to just-released estimates from Guideline. The disclosure is an early indicator of continuing deceleration for the U.S. ad economy, and affirms the trend line revealed in Guideline's recent February update for the U.S. Ad Market Tracker, which showed one of the weakest months of ad spending growth since the last ad recession ended in April 2023.
Google just introduced a new feature in Gmail called “Manage Subscriptions.” That sounds innocent enough until you realize it’s basically an unsubscribe control panel that makes it ridiculously easy for users to cut ties with email marketers. One click, and your customer or prospect is gone from your email list forever.
For consumers, this is a dream. For email marketers, it’s a gut punch. For direct mail marketers, this is a tremendous opportunity.
People trust direct mail more — 82% say they view print marketing as more credible than digital
Mail sticks around — it has a household shelf life of over two weeks
When was the last time an email sat on someone’s kitchen table?
The Association of American Publishers (AAP) released its StatShot report for May 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing.
Total revenues across all categories for May 2025 were down 7.5% as compared to May 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.8%, at $5.2 billion for the first five months of the year.