Ask Randy: Good News From The USPS

Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it?

The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive size of 4.25” x 6” for First-Class Postcards. First-Class Postcards are now allowable up to 6” x 9”! August 29 pricing for this mail class ranges from $0.306/pc to $0.326/pc.

Formerly 6” x 9” Postcards were required to mail at letter rates, either First-Class or Marketing Class depending on content.

The new adjustment will give marketers a larger canvas to work with while also allowing them to benefit from the speedier in home delivery of First-Class Mail.
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