Beware the Four Horseman of the Apocalypse!

2021 is a perfect storm providing four challenges:
*Paper: inventory is limited, prices continue to rise;
*Postage: Mismanagement at the USPS continues to drive annual increases;
*PPC Inflation: privacy and competition are driving cost upward;
*Pandemic: while consumer confidence is still high, fears of inflation loom large.

However, even the Four Horsemen of the Apocalypse can’t kill print as the channel is currently booming – driving top-of-funnel opportunities, retargeting efforts, and creating more powerful and cost-effective prospecting audiences. Instead of waiting for customers or prospects to come to your site, print creates push campaigns that are highly profitable and cost-effective.

Print marketing is still entirely relevant, even in this digital era, and smart marketers take advantage of this form of communication and the power it has with the human brain. Yes, the way we consume and share news and information has changed dramatically in the last 10 years alone. And, yes, digital marketing has in the recent past taken the limelight from traditional print media. read more at: https://cohereone.com/beware-the-four-horseman-of-the-apocalypse/

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