Global packaging leader Amcor today published results from its latest research into consumer perceptions of sustainability and packaging. The proprietary insights give Amcor and its customers a unique understanding of evolving preferences, including a willingness to pay more for differentiated products from top brands. Michael Zacka, Amcor’s chief commercial officer, said consumers are increasingly making buying decisions that factor in environmental considerations and expect brands to provide more responsible packaging options. The survey of more than 4,000 participants found differences in perception between countries, but that overall consumers are increasingly aware of the impact of their choices. Across the countries surveyed, 83% say they check on-pack instructions to know how to dispose of packaging.
The revolutionary 3D-formable BillerudKorsnäs FibreForm® paper offers a low-carbon packaging alternative to plastic and an exciting opportunity for inspiring designs. The creative FibreForm® is cold-formable and available in both white and brown paper.
The unique FibreForm® material helps brand owners on their journey towards sustainable packaging. Firstly, the paper’s high strength enables packaging, such as carrier bags, to be reused multiple times. The paper is cold-formable and, therefore, requires less energy than plastic packaging during converting. Furthermore, it is 100% renewable, recyclable, and biodegradable.
In response to the growing consumer demand for sustainability and the need to ensure brands can align packaging with their environmental values, the range has been supplemented with unbleached, brown paper for the following applications:
*Reusable carrier bags – strong paper bags can be reused at least 50 times, carry loads of up to 21kg and support the EU directive to “reduce, reuse, recycle”.
*Paper cup sleeves – the deep embossing of FibreForm® paper provides superior thermal insulation and protects hands for an improved drinking experience.
*Paper plates – FibreForm® can be used in existing thermoforming and press-forming lines to produce sustainable paper plates without investing in new machinery.
“FibreForm® allows for deeper embossing than regular paper. This offers brand owners the chance to create unique 3D effects, a memorable tactile experience and, ultimately, increase their brand loyalty and awareness,” says Peter Sundvall, Sales Director Sack & Bag at BillerudKorsnäs.
more at: https://www.billerudkorsnas.com/press–news/press-releases/2022/billerudkorsnas-expands-the-sustainable-fibreform-range